Are PPC and Google Ads the same?
Are PPC and Google Ads the same?
Blog Article
If you’ve been searching for PPC and Google Ads services in Delhi, chances are you’ve run into both these terms being used interchangeably. But are they the same thing?
Let’s cut through the jargon and set the record straight.
Pay-Per-Click (PPC) is internet advertising. Google Ads is a fine example thereof. PPC is a vehicle or automobile, whereas Google Ads are. Not everyone is named PPC, which is Google Ads, but everyone who is Google Ads (nominally) is PPC.
Let us take Bland along with us to realize it literally.
PPC, short for Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is clicked. You’re not paying to show the ad — you’re paying when someone *interacts* with it.
Common PPC Platforms
Google Ads
Microsoft Ads (formerly Bing Ads)
Facebook Ads
LinkedIn Ads
Twitter Ads
Amazon Ads
Each of these runs on the PPC model, although the formats and audiences differ.
Briefly, PPC is nothing but internet web traffic pay and not SEO.
What Is Google Ads?
Google Ads is a Google Network Pay-Per-Click business — i.e.:
Search Ads (text search engine results page ad)
Display Ads (image ad on Google partner sites)
Shopping Ads (internet shopping website ad)
YouTube Ads
App Promotion Ads
By PPC, they actually mean Google Ads, because Google dominates the search engines and purchase intent traffic.
PPC is therefore the umbrella. Most people use Google Ads as the most prevalent form of PPC advertising.
It is simple to be ambiguous because, essentially, wherever we are discussing marketing in general, they do the same thing. All such kinds of firms that offer PPC and Google Ads services in Delhi use these terms either to offer SEO services or because of some client requirements.
It does make a difference whenever you make decisions.
Read Also: Improve Your Hospital’s Online Presence With Smart SEO In 2025
What Does PPC and Google Ads Service in Delhi Include?
If you're an Indian business that has to roll out quickly, you can't do better than Google Ads and PPC. That's what they refer to as roll-out of service:
- Keyword Research
It's a hard street. You just have to work with what human beings search for — and for target keywords, determining volume, intent, and price.
- Campaign Strategy
That's where you strategies:
* Advertising on whom (plain Google, Facebook, etc.)
* Promoting what (search, display, shopping, YouTube)
* Budget
* Geo-targeting (hyperlocal ads in Delhi NCR vs. North India more generally)
- Ad Copywriting
Actually great PPC needs real copywriting:
* Super headlines
* Pure call-to-actions
* Descriptions
Super ad copy is clicked more and saves your cost-per-click (CPC).
- Landing Page Optimization
You click on the ad, and history is created. Your user conversion from a visitor to a page is the victory. Services can be:
* Build one custom landing page
* A/B test the headline and look
* Optimize for mobile and speed
- Tracking & Analytics
Intelligent agencies include tracking tools like:
* Google Tag Manager
* Google Analytics
* Tracking Google Ads conversions
You get what users click on point for point.
- Campaign Management & Optimization
After creating your campaigns, you will have to optimise from time to time. That is:
* Bidding strategy optimization
* Pausing losing keywords
* A/B test to test new ad copies
* Quality score optimization
Why PPC and Google Ads Services in Delhi Will be a Game-Changer?
Advertising in Delhi — India's most competitive advertising market — this is how such services will be a game-changer for you:
Live Results
Instead of weeks or months' worth of SEO, you can be driving traffic hours live.
High Intent Traffic
The people who click on your search ads actually going to buy. Google Ads is sending you people actively searching for the things that you need to sell.
Total Budget Control
You're in complete control of your total day-to-day or click-by-click budget. Grow and contract at will.
Measurable Return on Investment
Each rupee you spend, each click and conversion you are aiming for. You know what will not occur and what will.
How to Choose the Best Delhi Google Ads and PPC Agency?
You can find some agencies. When you select an agency as a service partner, ask:
- Google Partner Certification
- Industry niche Case Studies
- Delhi local market know-how
- Clean and transparent reporting and communication
- No surprise billing (price transparency)
Make them say what they are specialised in. If that is all, and they are doing Google Ads and not any other PPC, then you are not taking other PPC into account.
If they are wasting money doing Google Ads unnecessarily and had PPC done, then you are probably wasting money on ad space unnecessarily.
Read Also: How Digital Marketing Helps Schools & Colleges Grow Online?
Last Word: Know What You're Buying
I.e., Google Ads and PPC are two different things, but nicely bundled up as one.
If you do PPC outsourcing in Delhi, make sure that they
* Get the difference
* Know Google Ads optimization
* Can ascertain whether and how much budget to retain in other PPC channels (i.e. Meta or LinkedIn)
PPC is the solution. Google Ads is most likely one of the most sensitive areas in which to use it, especially in such a rapidly moving market as Delhi.
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